Publisher policies and restrictions resources:
Brand Safety resources:
- Ads Policy Escalation Paths: go/adspolicypath
- Blocking options guide: https://support.google.com/adsense/answer/180609
- Blocking options video: https://www.youtube.com/watch?v=k-xU_rGnRQU
- Report an ad or shopping listing: goo.gle/adfeedback
Confirmed Click resources:
- Overview Help Center: https://support.google.com/adsense/answer/10025624
- Web Dashboard: go/webconfirmedclick
- Training Slides: go/opgcc
- Comms Doc: https://docs.google.com/document/d/1wIDxDnP2HHgsQCrbKiTcg6SVvAK9UIT6RvIfCQURudI/
- Heatmap Analysis Guide: https://data.corp.google.com/sites/tp4ntduv2bpo/playbook/
- Pagespeed Insights Tool: pagespeed.web.dev
- GPSE Report: https://docs.google.com/presentation/d/1vt0vFwf96qJZoAnW12cM9A-n-s0NNkaQLmY5R2piug0/
AdSpam Advocacy has tons of resources to get you started at go/adspam-advocacy-get-started.
- Narrative: go/adspam-narrative
- FAQ: go/adspam-faqs
- Glossary: go/invalid-traffic-glossary
- Slide decks: go/adspam-advocacy-slide-decks
- Website: g.co/adtrafficquality
- Course: go/ivtlearning
- Workshop: go/adspam-build-trust
User-generated content resources:
- Overview: bit.ly/ugc-resources
- Infographic: bit.ly/ugc-infographic
- Troubleshooter: bit.ly/ugc-troubleshooter
Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.
Publisher policies and restrictions resources:
If you still don't have your answers, please review the support channels and reach out to us at our contact page.
Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.
Brand Safety resources:
- Ads Policy Escalation Paths: go/adspolicypath
- Blocking options guide: https://support.google.com/adsense/answer/180609
- Blocking options video: https://www.youtube.com/watch?v=k-xU_rGnRQU
- Report an ad form: goo.gle/adfeedback
If you still don't have your answers, please review the support channels and reach out to us at our contact page.
Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.
Confirmed Click resources:
- Overview Help Center: https://support.google.com/adsense/answer/10025624
- Web Dashboard: go/webconfirmedclick
- Training Slides: go/opgcc
- Comms Doc: https://docs.google.com/document/d/1wIDxDnP2HHgsQCrbKiTcg6SVvAK9UIT6RvIfCQURudI/
- Heatmap Analysis Guide: https://data.corp.google.com/sites/tp4ntduv2bpo/playbook/
- Pagespeed Insights Tool: pagespeed.web.dev
- GPSE Report: https://docs.google.com/presentation/d/1vt0vFwf96qJZoAnW12cM9A-n-s0NNkaQLmY5R2piug0/
If you still don't have your answers, please review the support channels and reach out to us at our contact page.
Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.
AdSpam Advocacy has tons of resources to get you started at go/adspam-advocacy-get-started.
- Narrative: go/adspam-narrative
- FAQ: go/adspam-faqs
- Glossary: go/invalid-traffic-glossary
- Slide decks: go/adspam-advocacy-slide-decks
- Website: g.co/adtrafficquality
- Course: go/ivtlearning
- Workshop: go/adspam-build-trust
If you still don't have your answers, please review the support channels and reach out to us at our contact page.
Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.
User-generated content resources:
- Overview: bit.ly/ugc-resources
- Infographic: bit.ly/ugc-infographic
- Troubleshooter: bit.ly/ugc-troubleshooter
If you still don't have your answers, please review the support channels and reach out to us at our contact page.
The Web team has daily “office hours” with the schedules available at go/TATime. You can contact us via ping during these hours.
Right now, the Apps / AdMob team does not offer office hours or chat support.
Learn about the process of requesting a sell-side policy change at go/ss-policychange. Review the roadmap at go/ss-saferevenue and request a change at go/ss-policychangerequest.
Report an ad or shopping listing at goo.gle/adfeedback
Please read go/HowToEscalateBadAd before using this path, which is only applicable for bad ads.
Escalate about bad ads w/ high-risk Legal, PR or Google Brand Issues by emailing trustsafety-ads-urgent@google.com
Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.
Brand Safety resources:
- Ads Policy Escalation Paths: go/adspolicypath
- Blocking options guide: https://support.google.com/adsense/answer/180609
- Blocking options video: https://www.youtube.com/watch?v=k-xU_rGnRQU
- Report an ad form: goo.gle/adfeedback
If you still don't have your answers, please review the support channels and reach out to us at our contact page.
Please see the remediation checklist:
- Look for details on go/webconfirmedclick
- Share recommendations
- Wait for click quality improvements (4 - 6 weeks)
- If treatment persits, please review the support channels and reach out to us at our contact page.
There is no available appeal or escalation path for confirmed click so please reach out to your pGTM for any additional support.
Please see the remediation checklist:
- Look for details on go/webconfirmedclick and view available heatmaps
- Share recommendations
- Wait for click quality improvements (4 - 6 weeks)
- If treatment persits, please review the support channels and reach out to us at our contact page.
Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.
Confirmed Click resources:
- Overview Help Center: https://support.google.com/adsense/answer/10025624
- Web Dashboard: go/webconfirmedclick
- Training Slides: go/opgcc
- Comms Doc: https://docs.google.com/document/d/1wIDxDnP2HHgsQCrbKiTcg6SVvAK9UIT6RvIfCQURudI/
- Heatmap Analysis Guide: https://data.corp.google.com/sites/tp4ntduv2bpo/playbook/
- Pagespeed Insights Tool: pagespeed.web.dev
- GPSE Report: https://docs.google.com/presentation/d/1vt0vFwf96qJZoAnW12cM9A-n-s0NNkaQLmY5R2piug0/
If you still don't have your answers, please review the support channels and reach out to us at our contact page.
Case consultations involve deep forensic analysis that requires multiple days to complete. Typical turnaround time for case consultations is 5+ business days. Please be patient as the analyst team works through a standard process to address your request.
Before requesting an investigation, please note:
- We do not discuss details about our invalid traffic defenses or the traffic that we detect on our systems. No exceptions.
- Before you submit a request for an investigation, be sure to follow the instructions provided for each support path.
- Escalating your case consultation before it is complete is not necessary, and in some instances may lead to delays.
Check out the AdSpam Troubleshooter page before escalating to the team here.
A client wants to speak to someone on the AdSpam team or an AdSpam product expert about their issue? We understand that at times clients may want to engage directly with our engineering and product teams. The AdSpam team rarely engages directly with clients or advertisers to discuss their issues, unless there are exceptional circumstances.
Use go/help-me-adspam if you need help responding to a customer or other 3rd party.
This pages includes various resources, including different support channels that can be used to initiate a case consultation.
If you still don't have your answers or need additional resources, please review the support channels and reach out to us at the contact page.
You can focus entirely on your own content. Make sure that you comply with our Program policies.
Please review more resources at bit.ly/ugc-resources and reach out to us here if you require additional support.
That's great! The Policy Center gives you detailed information about issues that may restrict ads from appearing on your apps and the steps you can take to resolve issues with ad serving. You can also request reviews for any changes you've made to address policy violations.
Please check out the available resources and reach out to the Publisher Quality team at go/easyconsult should you require additional support related to enforcement.
Before requesting any additional support, please check out go/policy-self-service for available self-service solutions that you can access immediately without the support of the Publisher Quality team.
Please create a consult using the form here if you have not done so. Your case does not require any further escalation and you can expect a turnaround time of approximately 48 hours. Please note that due to the nature of the work, it is not always possible to resolve all matters within the stipulated time.
The Web team also has daily “office hours”. You can contact us via ping during these hours. Schedule is available here. Right now, the Apps / AdMob team does not offer office hours or chat support.
Before requesting any additional support, please check out go/policy-self-service for available self-service solutions that you can access immediately without the support of the Publisher Quality team.
You should have submitted a consult using this form at least one business day ago. In addition to that, please email the relevant team below with "Urgent" indicated in the subject line.
- Web-related: trustsafety-pubqual-web-team@google.com
- App-related: trustsafety-pubqual-mobsters@google.com
These escalations are generally handled within 8 hours, but it is not always possible to resolve all matters within the stipulated time.
The Web team also has daily “office hours”. You can contact us via ping during these hours. Schedule is available here. Right now, the Apps / AdMob team does not offer office hours or chat support.
Before requesting any additional support, please check out go/policy-self-service for available self-service solutions that you can access immediately without the support of the Publisher Quality team.
Please create a consult using the form here if you have not done so. Your case does not require any further escalation and you can expect a turnaround time of approximately 48 hours. Please note that due to the nature of the work, it is not always possible to resolve all matters within the stipulated time.
The Web team also has daily “office hours”. You can contact us via ping during these hours. Schedule is available here. Right now, the Apps / AdMob team does not offer office hours or chat support.
Consider where UGC might appear on your site, and what risks to your site’s reputation might occur from malicious UGC. Review the common challenges with UGC and these good strategies for managing UGC. Make sure you mitigate those risks before enabling UGC to appear.
Please review more resources at bit.ly/ugc-resources and reach out to us here if you require additional support.
Write and publish a content policy so your users know what’s allowed and what’s not. Review these good strategies for managing UGC.
Please review more resources at bit.ly/ugc-resources and reach out to us here if you require additional support.
Your vendor should incorporate the same strategies for managing UGC we suggest for self management.
Please review more resources at bit.ly/ugc-resources and reach out to us here if you require additional support.
That’s great! Consider some best practices for managing UGC below, and review these good strategies for managing UGC.
- Use a CAPTCHA on content submission to fight back against bots: Before users can submit content, ensure that they’re human beings and not bots by using a CAPTCHA.
- Routinely review your pages with UGC: Set aside time to review your pages.
- Add links to help your users report bad content: Add a “Report a violation” link to allow your users to report problematic content.
- Recruit user moderators: Enlist the community to help flag inappropriate content.
- Build an automated content filtering system: Based on the type of content on your site, you can create filtering to automatically detect certain content.
Please review more resources at bit.ly/ugc-resources and reach out to us here if you require additional support.
Review these good strategies for managing UGC. If you're unable to put into place good strategies and responsive controls over your comments, consider making this simple design change: put comments on their own page, and do not run ads on that page.
Please review more resources at bit.ly/ugc-resources and reach out to us here if you require additional support.
Have a specific question and can’t find the answer? Let us know and we’ll get back soon.