I need help with

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?

I need help withBrand Safety

Have you reviewed the available Brand Safety resources listed below?

Brand Safety resources:
- Ads Policy Escalation Paths: go/adspolicypath
- Blocking options guide: https://support.google.com/adsense/answer/180609
- Blocking options video: https://www.youtube.com/watch?v=k-xU_rGnRQU
- Report an ad or shopping listing: goo.gle/adfeedback

I need help withConfirmed Click

Have you reviewed the available Confirmed Click resources listed below?

I need help withInvalid Activity

Have you reviewed the available Invalid Activity resources listed below?

AdSpam Advocacy has tons of resources to get you started at go/adspam-advocacy-get-started.
- Narrative: go/adspam-narrative
- FAQ: go/adspam-faqs
- Glossary: go/invalid-traffic-glossary
- Slide decks: go/adspam-advocacy-slide-decks
- Website: g.co/adtrafficquality
- Course: go/ivtlearning
- Workshop: go/adspam-build-trust

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?

User-generated content resources:

- Overview: bit.ly/ugc-resources

- Infographic: bit.ly/ugc-infographic

- Troubleshooter: bit.ly/ugc-troubleshooter

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
Yes
What is your consult about?

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
No

Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.



Publisher policies and restrictions resources:

If you still don't have your answers, please review the support channels and reach out to us at our contact page.

I need help withBrand Safety

Have you reviewed the available Brand Safety resources listed below?
Yes
What is the use case for your consult?

I need help withBrand Safety

Have you reviewed the available Brand Safety resources listed below?
No

Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.

Brand Safety resources:
- Ads Policy Escalation Paths: go/adspolicypath
- Blocking options guide: https://support.google.com/adsense/answer/180609
- Blocking options video: https://www.youtube.com/watch?v=k-xU_rGnRQU
- Report an ad form: goo.gle/adfeedback

If you still don't have your answers, please review the support channels and reach out to us at our contact page.

I need help withConfirmed Click

Have you reviewed the available Confirmed Click resources listed below?
Yes
What is your consult about?

I need help withConfirmed Click

Have you reviewed the available Confirmed Click resources listed below?
No

Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.

Confirmed Click resources:
- Overview Help Center: https://support.google.com/adsense/answer/10025624
- Web Dashboard: go/webconfirmedclick
- Training Slides: go/opgcc
- Comms Doc: https://docs.google.com/document/d/1wIDxDnP2HHgsQCrbKiTcg6SVvAK9UIT6RvIfCQURudI/
- Heatmap Analysis Guide: https://data.corp.google.com/sites/tp4ntduv2bpo/playbook/
- Pagespeed Insights Tool: pagespeed.web.dev
- GPSE Report: https://docs.google.com/presentation/d/1vt0vFwf96qJZoAnW12cM9A-n-s0NNkaQLmY5R2piug0/

If you still don't have your answers, please review the support channels and reach out to us at our contact page.

I need help withInvalid Activity

Have you reviewed the available Invalid Activity resources listed below?
Yes
What is your consult about?

I need help withInvalid Activity

Have you reviewed the available Invalid Activity resources listed below?
No

Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.

AdSpam Advocacy has tons of resources to get you started at go/adspam-advocacy-get-started.
- Narrative: go/adspam-narrative
- FAQ: go/adspam-faqs
- Glossary: go/invalid-traffic-glossary
- Slide decks: go/adspam-advocacy-slide-decks
- Website: g.co/adtrafficquality
- Course: go/ivtlearning
- Workshop: go/adspam-build-trust

If you still don't have your answers, please review the support channels and reach out to us at our contact page.

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?
Yes
Does your site or app contain User-generated Content (UGC)?

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?
No

Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.

User-generated content resources:

- Overview: bit.ly/ugc-resources

- Infographic: bit.ly/ugc-infographic

- Troubleshooter: bit.ly/ugc-troubleshooter

If you still don't have your answers, please review the support channels and reach out to us at our contact page.

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
Yes
What is your consult about?
Raise a publisher quality policy consult
Can publishers resolve the issue directly using the Policy Center?

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
Yes
What is your consult about?
Escalate an urgent publisher quality policy issue
Is the issue having an impact on the publisher of ≥ USD 5,000 daily (~$2M ARR) and was this consult submitted more than one business day ago?

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
Yes
What is your consult about?
Account approvals for publishers

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
Yes
What is your consult about?
Respond to policy questions from my publisher

Please see the reactive communications on the various topics listed in the FAQs page here. If you still can’t find the relevant answers, reach out to us via the contact page through the appropriate support paths.

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
Yes
What is your consult about?
Internal Office Hours to discuss policy and enforcement

The Web team has daily “office hours” with the schedules available at go/TATime. You can contact us via ping during these hours.

Right now, the Apps / AdMob team does not offer office hours or chat support.

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
Yes
What is your consult about?
Request a sell-side policy change

Learn about the process of requesting a sell-side policy change at go/ss-policychange. Review the roadmap at go/ss-saferevenue and request a change at go/ss-policychangerequest.

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
Yes
What is your consult about?
Scalable education, event and other enquiries

Have you explored the Resources, Modules and FAQs pages? Many common questions and issues can be resolved using these available materials. If you still can’t find the relevant answers or support, reach out to us using this form or view the contact page for the available support channels.

I need help withBrand Safety

Have you reviewed the available Brand Safety resources listed below?
Yes
What is the use case for your consult?
I found a bad ad but it does not have PR/Legal impact

Report an ad or shopping listing at goo.gle/adfeedback

I need help withBrand Safety

Have you reviewed the available Brand Safety resources listed below?
Yes
What is the use case for your consult?
Other Brand Safety issues not listed

Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.

Brand Safety resources:
- Ads Policy Escalation Paths: go/adspolicypath
- Blocking options guide: https://support.google.com/adsense/answer/180609
- Blocking options video: https://www.youtube.com/watch?v=k-xU_rGnRQU
- Report an ad form: goo.gle/adfeedback

If you still don't have your answers, please review the support channels and reach out to us at our contact page.

I need help withConfirmed Click

Have you reviewed the available Confirmed Click resources listed below?
Yes
What is your consult about?
Remediation

Please see the remediation checklist:

- Look for details on go/webconfirmedclick

- Share recommendations

- Wait for click quality improvements (4 - 6 weeks)

- If treatment persits, please review the support channels and reach out to us at our contact page.

I need help withConfirmed Click

Have you reviewed the available Confirmed Click resources listed below?
Yes
What is your consult about?
Appeal and escalate

There is no available appeal or escalation path for confirmed click so please reach out to your pGTM for any additional support.

Please see the remediation checklist:
- Look for details on go/webconfirmedclick and view available heatmaps
- Share recommendations
- Wait for click quality improvements (4 - 6 weeks)
- If treatment persits, please review the support channels and reach out to us at our contact page.

I need help withConfirmed Click

Have you reviewed the available Confirmed Click resources listed below?
Yes
What is your consult about?
Respond to a question about Confirmed Click

Please review the confirmed click FAQs here.

If you still don't have your answers, please review the support channels and reach out to us at our contact page.

I need help withConfirmed Click

Have you reviewed the available Confirmed Click resources listed below?
Yes
What is your consult about?
Other Confirmed Click issues not listed

Please review the available resources first before raising a consult. Many common questions and issues can be resolved using these resources.

Confirmed Click resources:
- Overview Help Center: https://support.google.com/adsense/answer/10025624
- Web Dashboard: go/webconfirmedclick
- Training Slides: go/opgcc
- Comms Doc: https://docs.google.com/document/d/1wIDxDnP2HHgsQCrbKiTcg6SVvAK9UIT6RvIfCQURudI/
- Heatmap Analysis Guide: https://data.corp.google.com/sites/tp4ntduv2bpo/playbook/
- Pagespeed Insights Tool: pagespeed.web.dev
- GPSE Report: https://docs.google.com/presentation/d/1vt0vFwf96qJZoAnW12cM9A-n-s0NNkaQLmY5R2piug0/

If you still don't have your answers, please review the support channels and reach out to us at our contact page.

I need help withInvalid Activity

Have you reviewed the available Invalid Activity resources listed below?
Yes
What is your consult about?
Requesting an Invalid Activity investigation

Case consultations involve deep forensic analysis that requires multiple days to complete. Typical turnaround time for case consultations is 5+ business days. Please be patient as the analyst team works through a standard process to address your request.

Before requesting an investigation, please note:

- We do not discuss details about our invalid traffic defenses or the traffic that we detect on our systems. No exceptions.

- Before you submit a request for an investigation, be sure to follow the instructions provided for each support path.

- Escalating your case consultation before it is complete is not necessary, and in some instances may lead to delays.

Check out the AdSpam Troubleshooter page before escalating to the team here.

I need help withInvalid Activity

Have you reviewed the available Invalid Activity resources listed below?
Yes
What is your consult about?
Getting help with Invalid Activity

A client wants to speak to someone on the AdSpam team or an AdSpam product expert about their issue? We understand that at times clients may want to engage directly with our engineering and product teams. The AdSpam team rarely engages directly with clients or advertisers to discuss their issues, unless there are exceptional circumstances.

Use go/help-me-adspam if you need help responding to a customer or other 3rd party.

This pages includes various resources, including different support channels that can be used to initiate a case consultation.

I need help withInvalid Activity

Have you reviewed the available Invalid Activity resources listed below?
Yes
What is your consult about?
Education request and other enquiries

If you still don't have your answers or need additional resources, please review the support channels and reach out to us at the contact page.

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?
Yes
Does your site or app contain User-generated Content (UGC)?
Yes
Have you assessed the risk of UGC?

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?
Yes
Does your site or app contain User-generated Content (UGC)?
No

You can focus entirely on your own content. Make sure that you comply with our Program policies.

Please review more resources at bit.ly/ugc-resources and reach out to us here if you require
additional support.

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
Yes
What is your consult about?
Raise a publisher quality policy consult
Can publishers resolve the issue directly using the Policy Center?
Yes

That's great! The Policy Center gives you detailed information about issues that may restrict ads from appearing on your apps and the steps you can take to resolve issues with ad serving. You can also request reviews for any changes you've made to address policy violations.

Please check out the available resources and reach out to the Publisher Quality team at go/easyconsult should you require additional support related to enforcement.

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
Yes
What is your consult about?
Raise a publisher quality policy consult
Can publishers resolve the issue directly using the Policy Center?
No

Before requesting any additional support, please check out go/policy-self-service for available self-service solutions that you can access immediately without the support of the Publisher Quality team.

Please create a consult using the form here if you have not done so. Your case does not require any further escalation and you can expect a turnaround time of approximately 48 hours. Please note that due to the nature of the work, it is not always possible to resolve all matters within the stipulated time.

The Web team also has daily “office hours”. You can contact us via ping during these hours. Schedule is available here. Right now, the Apps / AdMob team does not offer office hours or chat support.

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
Yes
What is your consult about?
Escalate an urgent publisher quality policy issue
Is the issue having an impact on the publisher of ≥ USD 5,000 daily (~$2M ARR) and was this consult submitted more than one business day ago?
Yes

Before requesting any additional support, please check out go/policy-self-service for available self-service solutions that you can access immediately without the support of the Publisher Quality team.

You should have submitted a consult using this form at least one business day ago. In addition to that, please email the relevant team below with "Urgent" indicated in the subject line.
- Web-related: trustsafety-pubqual-web-team@google.com
- App-related: trustsafety-pubqual-mobsters@google.com

These escalations are generally handled within 8 hours, but it is not always possible to resolve all matters within the stipulated time.

The Web team also has daily “office hours”. You can contact us via ping during these hours. Schedule is available here. Right now, the Apps / AdMob team does not offer office hours or chat support.

I need help withPolicies & Restrictions

Have you reviewed the available Policies & Restrictions materials listed below?
Yes
What is your consult about?
Escalate an urgent publisher quality policy issue
Is the issue having an impact on the publisher of ≥ USD 5,000 daily (~$2M ARR) and was this consult submitted more than one business day ago?
No

Before requesting any additional support, please check out go/policy-self-service for available self-service solutions that you can access immediately without the support of the Publisher Quality team.

Please create a consult using the form here if you have not done so. Your case does not require any further escalation and you can expect a turnaround time of approximately 48 hours. Please note that due to the nature of the work, it is not always possible to resolve all matters within the stipulated time.

The Web team also has daily “office hours”. You can contact us via ping during these hours. Schedule is available here. Right now, the Apps / AdMob team does not offer office hours or chat support.

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?
Yes
Does your site or app contain User-generated Content (UGC)?
Yes
Have you assessed the risk of UGC?
Yes
Have you published a UGC content policy?

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?
Yes
Does your site or app contain User-generated Content (UGC)?
Yes
Have you assessed the risk of UGC?
No

Consider where UGC might appear on your site, and what risks to your site’s reputation might occur from malicious UGC. Review the common challenges with UGC and these good strategies for managing UGC. Make sure you mitigate those risks before enabling UGC to appear.

Please review more resources at bit.ly/ugc-resources and reach out to us here if you require 
additional support.

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?
Yes
Does your site or app contain User-generated Content (UGC)?
Yes
Have you assessed the risk of UGC?
Yes
Have you published a UGC content policy?
Yes
Will you use a third party to manage UGC?

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?
Yes
Does your site or app contain User-generated Content (UGC)?
Yes
Have you assessed the risk of UGC?
Yes
Have you published a UGC content policy?
No

Write and publish a content policy so your users know what’s allowed and what’s not. Review these good strategies for managing UGC.

Please review more resources at bit.ly/ugc-resources and reach out to us here if you require additional support.

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?
Yes
Does your site or app contain User-generated Content (UGC)?
Yes
Have you assessed the risk of UGC?
Yes
Have you published a UGC content policy?
Yes
Will you use a third party to manage UGC?
No
You understand the risks of UGC, but do you have a strategy to manage it?

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?
Yes
Does your site or app contain User-generated Content (UGC)?
Yes
Have you assessed the risk of UGC?
Yes
Have you published a UGC content policy?
Yes
Will you use a third party to manage UGC?
Yes

Your vendor should incorporate the same strategies for managing UGC we suggest for self management.

Please review more resources at bit.ly/ugc-resources and reach out to us here if you require additional support.

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?
Yes
Does your site or app contain User-generated Content (UGC)?
Yes
Have you assessed the risk of UGC?
Yes
Have you published a UGC content policy?
Yes
Will you use a third party to manage UGC?
No
You understand the risks of UGC, but do you have a strategy to manage it?
Yes

That’s great! Consider some best practices for managing UGC below, and review these good strategies for managing UGC.

- Use a CAPTCHA on content submission to fight back against bots: Before users can submit content, ensure that they’re human beings and not bots by using a CAPTCHA.

- Routinely review your pages with UGC: Set aside time to review your pages.

- Add links to help your users report bad content: Add a “Report a violation” link to allow your users to report problematic content.

- Recruit user moderators: Enlist the community to help flag inappropriate content.

- Build an automated content filtering system: Based on the type of content on your site, you can create filtering to automatically detect certain content.

Please review more resources at bit.ly/ugc-resources and reach out to us here if you require additional support.

I need help withUser-generated Content

Have you reviewed the available User-generated Content resources listed below?
Yes
Does your site or app contain User-generated Content (UGC)?
Yes
Have you assessed the risk of UGC?
Yes
Have you published a UGC content policy?
Yes
Will you use a third party to manage UGC?
No
You understand the risks of UGC, but do you have a strategy to manage it?
No

Review these good strategies for managing UGC. If you're unable to put into place good strategies and responsive controls over your comments, consider making this simple design change: put comments on their own page, and do not run ads on that page.

Please review more resources at bit.ly/ugc-resources and reach out to us here if you require additional support.

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